The effect of electronic commerce on profitability of Jordanian commercial companies
Researcher Name
Osama Mohammad Khaleel Ballout
Name Of Journal
Global Journal of Economics and Business
Volume No.
: 2519-9293/ Volume 9 - Issue 3 (12) | P
Date Of Publication
2023.12
Abstract
The study aims to determine the effect of e-commerce on the profitability of commercial
companies of Jordan’s economy and to study the magnitude of the effect of e-commerce (whether positive
or negative).
The research population includes the commercial companies that are listed on the Amman Financial
Market for four years (2015-2018), which consisted of (10) Companies that meet the conditions. The
results of the study show that e-commerce practices positively affected the profitability in the commercial
companies, also e-commerce benefits on Return on Assets (ROA) and Return on Equity (ROE) for
commercial companies in Jordan.
The findings of this study indicate that there is an effect of e-commerce benefits on (ROA) for commercial
companies, where (0.016). Findings also indicates that there is an effect of e-commerce benefits on ROE
for commercial companies, where (0.012).
The researcher suggests developing and improving electronic commerce operations in Jordanian
companies t