Intermittently connected vehicular networks, terrain of the highway, and high mobility of the vehicles are the main critical constraints of highway IoV (Internet of Vehicles) traffic environment. These cause GPS outage problem and the existence of short-lived wireless mobile links that reduce the performance of designed routing approaches. Nevertheless, geographic routing has attracted a lot of attention from researchers as a potential means of accurate and efficient information delivery. Various distance-based routing protocols have been proposed in the literature, with an emphasis on restricting the forwarding area to the next forwarding vehicle. Many of these protocols have issues with significant one-hop link disconnection, long end-to-end delays, and low throughput even at normal vehicle speeds in high-vehicular-density environments due to frequently interrupted wireless links. In this paper, an efficient geocast routing (EGR) approach for highway IoV–traffic environment consideri