This paper aims to study the influence of e-marketing technology (Web design, Privacy, Security and E-services quality) on attracting students to private universities in Jordan. Zarqa University (ZU) students in Jordan are the target of this study. A questionnaire was developed to achieve the study's objectives and distributed to (300) students in ZU. The questionnaire has 5 variables, four variables (Web design, Privacy, Security and E-services quality) are used as independent variables and "attracting students to ZU" is used as dependent variable.