THE IMPACT OF MARKETING MIX ON COMPETITIVE ADVANTAGE AMONG COMMUNICATIONS COMPANIES IN THE HASHEMITE KINGDOM OF JORDAN (CASE STUDY)
Researcher Name
HAZEM KHALED SHEHADEH
Name Of JournalVolume No.Date Of Publication
2014.08
Abstract
The present study aims to survey the vital role played by marketing mix in companies of communications at the level of support, survival, and continuity of those companies , and the impact on competition in companies of communications, as well as to identify the extent of impact of the marketing mix on competitive advantage in companies of communications in the Hashemite Kingdom of Jordan, the importance of this study is to connect between marketing mix on competitionglobalization