The study aimed to know the effect of television and electronic advertisements broadcast on Arab television screens and on websites on the mental image formed by a group of female media professionals affiliated with the Arab Media Center about women, by answering the sub questions of the study, the study adopted the descriptive approach through the study tool, which is the questionnaire designed to answer the questions of the study through the respondents, that consisted of 200 female individuals who watch TV advertisements and follow them on the website, and after filling out the questionnaires, analyzing and interpreting them, the following conclusions were reached, the reasons for the respondent’s viewing of advertisements varied, but the largest percentage 94%, was that they watch advertisements involuntarily while watching TV or electronically presented material. This is what is classified as accidental exposure.