This paper has examined the mild pyrolysis of scrap tyre chips at 600 °C, in an integrated manner by examining the co-effects of several key parameters including heating rate, volatile residence time, tyre chip size and non-inert gases (CO2 and/or H2O) on the quality of tars. In particular, we aimed to elucidate the influences of particle temperature discrepancy to the surrounding gas environment and reactive gas on the tar yield and properties, under the simulated fixed-bed/rotary kiln condition that is either heated directly by hot flue gas or indirectly by reactor wall. Upon an increase on the temperature discrepancy by either increasing the heating rate or tyre chip size, the inherent long-chain aliphatics preferentially underwent scission, cyclisation and polymerisation, enhancing the yields for both heavy aromatics and methane – rich light gases.