International Conference on Economics and Administ
Research Name
THE ROLE OF DIGITAL LEADERSHIP IN ACHIEVING ORGANIZATIONAL EXCELLENCE IN JORDAN'S BANKING SECTOR
Session Place
Zarqa University - Jordan
Date Of Publication
2023.06.04
Abstract
The study examined the role of digital leadership in achieving organizational excellence in Jordan's banking sector. A survey research design was adopted. The population of the study was all employees and customers of banks. The Jordanian Banking sector was purposively selected among other sectors in Jordan. The research drew from a theoretical population with no limits on size., because there is a shortage of available individual data on bank personnel and customers in Jordan. An estimated sample size of 163 was drawn from the research population using the Cochran (1977) method for determining sample size when the population is infinite (i.e., greater than 50,000). The research instrument was a structured questionnaire. The study employed descriptive (frequency counts, percentage and bar-chart) and inferential statistics (Structural Equation Modeling and Pearson Product Moment Correlation Coefficient) for data analysis. The results were presented in tables and discussed according to t