Vehicular Ad hoc Networks (VANET) is one of the most challenging research areas in the field of Mobile Ad Hoc Networks. In this research, we propose a protocol called Contention Based Broadcasting (CBB) protocol for increasing the emergency message reception and performance, the emergency message will be broadcasted in multi-hop fashion, and the multi-hop forwarders will be selected before the original message is sent. This protocol will enable the emergency information to be propagated for longer distances to warn away vehicles about the danger before reaching it.