شعار جامعة الزرقاء

إسم الباحث
Mohammad Musa Al-Momani
إسم المجلة
Journal of Management Information and Decision Sci
رقم المجلد
Volume 23, Special Issue
تاريخ النشر
2020.06
الملخص
This paper aims to study the impact of Marketing Information Systems (MKIS) on Decision Making Systems (DMS) at banks sectors. Islamic International Arab Bank (IIAB) managers in Jordan are the target of this study. A questionnaire was developed to achieve the study's objectives and distributed to (30) branch managers in IIAB. The questionnaire has 5 variables; four variables are used as independent variables (Databases System, Marketing research, marketing analysis, and marketing intelligence). Also, the "decision-making systems" is used as dependent variable.
الملف المرفق
عرض الملف